What makes Benno Pieters special is that he has over 35 years experience in Branding new products in new markets. Since 2009 he has applied that knowledge to the online world and found a strategy and method that works for almost any business.
To build your brand you must know who you are and for whom you want to work or serve. Once you know that you create products and services that solve your potential customer’s problems. Or you place products or services of others in front your potential customers. Think about the Image and impression you will leave behind on your customers when you solve their problems.
“It is the benefit that your customers get that you need to embrace in order to become a Brand”.
The next step is to create a communication stream about your solution and what your customers will feel as an effect in doing business with you. Voice the questions that they worry about. Tell stories about what your solution has had an effect on your customers. Tell stories about what your customers do.
Benno Pieters: “The Social Media are the perfect platforms to get your message out and make fast building of your Brand possible. But the type of communication is slightly different than in real life. You should see the Social media as a radio station. Many people listen and only one or two dial in. But they do listen. I always realise that when I meet somebody and they refer to something I had posted.”
“Your message has to be divided up into short postings. Your customer stories need to be posted in short versions and a long version. You can additionally make Youtube videos to get your message out more strongly. What this does is accelerate the creation of your Brand and strong reputation.”